The is an Ad put out by BMW the vehicle manufacturer, it’s an image of a dog who supposedly got pushed so far back into the seat during acceleration that it got sucked into the seat itself. This Ad was founds online in the ad box on the You website. The target audience would be males in their late 20s and early 30s, who look for power in their vehicle along with a European comfort interior.

In my opinion I think this Ad is effective in drawing attention from people flipping through pages, though I don’t find myself wanting to buy a BMW more then i did before but I defiantly made me aware of BMW and their sense of humor.