This is an Adidas ad to counter the huge amounts of bootleggers who were copying their shoe models and brand trademark of the 3 stripes. This is another ad I found online from the Adidas website. The target audience is all people who are looking for quality shoes made by Adidas.

The Ad for me is very effective, it play with the fear or injury that one would have when playing sports and the possibility that “fake” footwear would cause you injuries.