I’m not completely sure where this is from but when I saw this on one of the forums that I frequent I had to include it,  it’s a BMW ad which I found very interesting at first I though it was a Buffalo Jeans ads for clothing because of their past ads but after see the magazine of a 2004 BMW 3 series spread draped over the females face i couldn’t help but let out a laugh, the ultimate attraction indeed.

I believe that this ad works in the sense that it brings awareness to the brand BMW because the tag line “The Ultimate Attraction” fits so amazingly well, it’s completely saying that their cars are better then sex. It’s target audience is defiantly to males and it works for me.