This AD is put up on a billboard by MADD (Mothers Against Drunk Drinking) to bring awareness to drunk driving and that it kills and is lethal, this peticular ad will face heavily to parents who have waited four years with their kids to go through high school hoping to see them off at their graduation.

I believe this ad is very successful and that it works very well to terms of target audience and visuals, Though i’m not sure if it would be the best place to have it sure it’ll generate alot of attention but