Mini Coopers were always looked as being tiny little things with not much to fear and for a lack of a better word a “girls” car so in order for Mini to increase their sales and reach a larger target audience they advertised the mini in  cage like it was a dangerous animal but not only were they advertising it this way they actually released a supercharged version of the cooper the cooperS, I saw this and at first didn’t think much of it but on the side it had a panel that explained the mini has been “upgraded”