After a long time of fiddling with the leaf placement I discovered another way to place the left to have it double for another meaning, as a tree. I found that after seeing it in this way I couldn’t stand looking at how I had it placed previously, But after placing it I ran into my next problem “the text” so after going through literally all my fonts I settled with Californian FB. I choose this font because it had the organic qualities of the stroke changes and curves and on top of all that, I found the “7” from this font to fit very well with the leaf in terms of curves and shapes.
Unity -The package is united as a whole simply by color and the whole idea of a white cut-out on a red back ground
Emphasis/Focal Point – the focal point is definitely the white Puma cut out leaping over the word mark “PUMA”
Balance – Overall the packaging is a balance between the proportion of white and red on each side
Space – Alot of negative space is used as the main design
Rhythm – The Same design style is continued throughout the package even on the inside flaps