Puma Packaging Presentation

Unity -The package is united as a whole simply by color  and the whole idea of a white cut-out on a red back ground

Emphasis/Focal Point – the focal point is definitely the white Puma cut out leaping over the word mark “PUMA”

Balance – Overall the packaging is a balance between the proportion of white and red on each side

Space – Alot of negative space is used as the main design

Rhythm – The Same design style is continued throughout the package even on the inside flaps