Product: Survival Guide
Target Consumer: David/Old Snake/MGS4
Core Idea (a target + a problem = the core idea or product niche): Being a suborn veteran of war he has a tough time accepting the new age of age and how combat has progressed. This handbook on basic survival skills required for Old Snake to survive in his hostile war torn environment.
What are their internal drivers?
cultural identification: Once American War Veteran Thrown into another impossible war with the odds staked against him
family history: Has a twin Brother Code named Liquid Snake, Older brother codenamed Solidus Snake, Father codenamed Big Boss, and surrogate mother EVA/Tatyana/Big MAMA
dominant personality traits: Calm and collected demeanor, and rarely shows signs of fear in extreme circumstances
emotional needs: Acknowledgement, Successful, Alive, Challenged, Clear, Confident, In Control, Secure, Relaxed, Independent, and Privacy, Competent, And Focused
rational needs: Better tools, equipment and the means to use his tool efficiently with smooth transitions into placement and position as he is playing a game with his life where his enemies out number him by the thousands
perceived needs: A break. Vacation
guilty pleasures: Sigs(cigarettes), Playboy Magazines
aspirations: To stop getting into wars
beliefs: One day everything will end one day
values: Loyalty, Success of his mission
prejudices: Anyone who he has never dealt with and some who he already is acquainted
What are their external attributes?
social habits: None, Preferred to work alone, as few loose ends as possible
individualistic or group actor? Individualistic
relationship with nature:
relationship with technology:
do they prefer comfortable (old) or advanced (new): Comfortable
durability vs. trends: Durability
what might they consider prestigious: C.Box
levels of intimacy:
spontaneous or deliberate: Deliberate
act or complain: Act
whisper or shout: Whisper
follower or leader: Neither
nuanced or direct: Direct
With regards to the package or brand:
What are the perceptual inclinations?
Colour: darks, Camo, Hard to spot colours
hues: Green, Blue
colour relations: need to blend with enviroment
level of complexities: Camo print or other urban or desert print
fluid or rigid: Fluid
firm or soft: Soft
consistent or arbitrary: Arbittrary need to be asscessable anywhere anytime
coarse or fine: Coarse
seamless or discernable: Seamless
symmetrical or asymmetrical:Symmetrical
organic or geometric: Geometric
level of complexities:
Who are your competitors?
Generic Survival guides for wildness and hostile environments and don’t necessarily suit his situation or events
What kinds of stores might sell your product?
How will you distinguish your Brand from your competitors?
fast and accurate without all the unless information and made personally
Brand Personality/Competitive Analysis:
What is the value in purchasing/owning your product? With in this survival guide you’ll survive going up against a 5 story mechinised weapon with a rail gun mounted operated and guarded by over 50 heavily armed soliders,
How is it different from it’s competition?
You won’t die from doing what it says
Why is it better than similar products?
Provides detailed information to the slightest detail such as foot placement and breathe control.
Are your materials cost effective, and how?
Yes it varies from a nano print hand booklet to digitally accessiable data that can be stored to ones communications equipment.
Are your materials sustainable, and how?
Yes as one is literally digital code being just data to the booklet being nano printed onto any exo-suit
How will you encourage brand recognition?
We don’t, we sell to blacktop operatives who have proven themselves useful and we deem are paramount in the success of our goals. The leak of such information to any grunt is unacceptable.
How will you add value for the consumer?
Weightless, Silent, Easy Access, Detailed mapping, overall upgrade to Navigation systems.
Additional comments about your product and/or consumer:
This survival guide is made to be invisible and undetectable; having it in either form will allow the user to learn anything necessary to survive in their perspective Era. As it is either available in nano print form or databased in communications tech fear of enemies finding and capturing this information is impossible as the data will delete itself upon the vitals of it user, therefore is the user dies the survival guide will delete all information though it is impossible to die if instructions are followed.