Archives for the month of: December, 2011

When you look the dielines you’ll notice area that are sectioned off on the bottom these were elements that I thought about adding to the package that I decided not to continue with and instead stay with a more plain and simple design and look. Negative space and contrast was my most powerful elements in my final design and I wanted to have enough space to put essential information and nothing that didn’t need to be on the package itself such as technical info and or advanced information instead I left a referral for such information to a fake website inside the package.




When proposing my idea of a digital survival guide I came up with uses for a similar type of product that would cover a different demographic, what I came up with was have the programming be altered to use to immigrants and interested individuals who are looking for additional information or just information for a clear understanding much like a learning tool or rather the ultimate learning tool. I spend a few days thinking the product over and I finally settled on a series of 3, three versions of this ISES program. ISES was a name I chose after a lot of searching and experimenting with different word combinations, some of the better combinations that I put together is shown above.

That was my first step in terms of creating my package i thought the best step is to properly establish the brand ISES and to set exactly what my product is and what it does so I came up with a product write up of sorts for the 3 part series of ISES: Tactical, Explore, Learn which again you can see that I spent some time looking up what I would call each part of the series.

I.S.E.S. Tactical

The ISES Tactical system is designed for combat purposes, the main purpose of ISES Tactical is to optimized squad tactics and harmonize squad maneuvers. It allows all users to have access to a HUD (heads up display) that captures your surroundings in real time via GPS and projects squad movement option to the team leader, once an option has been chosen all subsequent squad mates will be relayed the chosen information.

I.S.E.S. Explore

The ISES Explore system is designed for navigational purposes, the main purpose of ISES Explore is to offer real-time navigation with smart point of interest allocation. With this program the user can have not only a top performance GPS navigation system but also have their device recognize points of interests such as restaurants, schools, emergency stations, etc. With the ISES Explore there will be no getting lost in the woods.

I.S.E.S. Learn

The ISES Learn system is designed for educational purposes, the main purpose of ISES Learn is to assist with educational endeavors and streamline the process of information gathering. When used with traditional means of research one’s own learning experience will greatly increase and without the added pressure from long nights of research. The ISES Learn is engineered for students of life therefore anyone can benefit from the advance information access of the ISES Learn program.

Once I had my product hard set on my mind I began exploring brand logo options, at first I was playing with what the program was meant to do: streamline, organize, and network. I started with a single 3D box shape which I linked and networked and I played with the perspective for a bit, I like how it looked but I wanted more value in it so I started setting darker regions and creating negative space and added touches of colors to create contrast. I decided to use colors to separate the three part of the series, I wanted to stick with the colors of the highest contrast to have the logo be the strongest element on the packages and everything else will sit in a secondary field.

At the same time I began working on some packages and dielines I could use to package my product, at this time I had settle on marketing my product in a memory stick but which type I had not decided but I wanted something common that most people would have device that have access to it. therefore making it user friendly.

I also started work on a secondary element for the packages where I would have a depiction of whom or what would use that particular product. It took me a bit of location scouting and persuasion in terms of getting models and permission to use their photos but finally last on in the week I had a few pictures to pick from and play around with but the 3 that I settled with are shown above though a the time I was iffy about which colors would fit which of the 3 of the series. Many of my problem with settling on a colors was that I associated green and blue with both military and education so naturally I was having a bit of trouble with my secondary element.

 Product: Survival Guide

 Target Consumer: David/Old Snake/MGS4

 Core Idea (a target + a problem = the core idea or product niche): Being a suborn veteran of war he has a tough time accepting the new age of age and how combat has progressed. This handbook on basic survival skills required for Old Snake to survive in his hostile war torn environment.


What are their internal drivers?

cultural identification: Once American War Veteran Thrown into another impossible war with the odds staked against him

family history: Has a twin Brother Code named Liquid Snake, Older brother codenamed Solidus Snake, Father codenamed Big Boss, and surrogate mother EVA/Tatyana/Big MAMA

dominant personality traits: Calm and collected demeanor, and rarely shows signs of fear in extreme circumstances

emotional needs: Acknowledgement, Successful, Alive, Challenged, Clear, Confident, In Control, Secure, Relaxed, Independent, and Privacy, Competent, And Focused

rational needs: Better tools, equipment and the means to use his tool efficiently with smooth transitions into placement and position as he is playing a game with his life where his enemies out number him by the thousands

perceived needs: A break. Vacation

guilty pleasures: Sigs(cigarettes), Playboy Magazines

aspirations: To stop getting into wars

beliefs: One day everything will end one day

values: Loyalty, Success of his mission

prejudices: Anyone who he has never dealt with and some who he already is acquainted


What are their external attributes?

public rituals:

social habits: None, Preferred to work alone, as few loose ends as possible


individualistic or group actor? Individualistic


relationship with nature:

relationship with technology:

do they prefer comfortable (old) or advanced (new): Comfortable

durability vs. trends: Durability

what might they consider prestigious: C.Box

private rituals:

levels of intimacy:


in-house behaviours:

their voice:

spontaneous or deliberate: Deliberate

act or complain: Act

whisper or shout: Whisper

follower or leader: Neither

nuanced or direct: Direct


With regards to the package or brand:


What are the perceptual inclinations?

Colour: darks, Camo, Hard to spot colours

hues: Green, Blue

colour properties:

colour relations: need to blend with enviroment

level of complexities: Camo print or other urban or desert print

fluid or rigid: Fluid

firm or soft: Soft

consistent or arbitrary: Arbittrary need to be asscessable anywhere anytime

coarse or fine: Coarse

other: pattern

seamless or discernable: Seamless

symmetrical or asymmetrical:Symmetrical

organic or geometric: Geometric

level of complexities:

Retail Environment:

Who are your competitors?

Generic Survival guides for wildness and hostile environments and don’t necessarily suit his situation or events

What kinds of stores might sell your product?

Black market


How will you distinguish your Brand from your competitors?

fast and accurate without all the unless information and made personally

Brand Personality/Competitive Analysis:

What is the value in purchasing/owning your product? With in this survival guide you’ll survive going up against a 5 story mechinised weapon with a rail gun mounted operated and guarded by over 50 heavily armed soliders,

How is it different from it’s competition?

You won’t die from doing what it says

Why is it better than similar products?

Provides detailed information to the slightest detail such as foot placement and breathe control.


Are your materials cost effective, and how?

Yes it varies from a nano print hand booklet to digitally accessiable data that can be stored to ones communications equipment.

Are your materials sustainable, and how?

Yes as one is literally digital code being just data to the booklet being nano printed onto any exo-suit


How will you encourage brand recognition?

We don’t, we sell to blacktop operatives who have proven themselves useful and we deem are paramount in the success of our goals. The leak of such information to any grunt is unacceptable.

How will you add value for the consumer?

Weightless, Silent, Easy Access, Detailed mapping, overall upgrade to Navigation systems.

Additional comments about your product and/or consumer:

This survival guide is made to be invisible and undetectable; having it in either form will allow the user to learn anything necessary to survive in their perspective Era. As it is either available in nano print form or databased in communications tech fear of enemies finding and capturing this information is impossible as the data will delete itself upon the vitals of it user, therefore is the user dies the survival guide will delete all information though it is impossible to die if instructions are followed.