Product: Survival Guide

 Target Consumer: David/Old Snake/MGS4

 Core Idea (a target + a problem = the core idea or product niche): Being a suborn veteran of war he has a tough time accepting the new age of age and how combat has progressed. This handbook on basic survival skills required for Old Snake to survive in his hostile war torn environment.


What are their internal drivers?

cultural identification: Once American War Veteran Thrown into another impossible war with the odds staked against him

family history: Has a twin Brother Code named Liquid Snake, Older brother codenamed Solidus Snake, Father codenamed Big Boss, and surrogate mother EVA/Tatyana/Big MAMA

dominant personality traits: Calm and collected demeanor, and rarely shows signs of fear in extreme circumstances

emotional needs: Acknowledgement, Successful, Alive, Challenged, Clear, Confident, In Control, Secure, Relaxed, Independent, and Privacy, Competent, And Focused

rational needs: Better tools, equipment and the means to use his tool efficiently with smooth transitions into placement and position as he is playing a game with his life where his enemies out number him by the thousands

perceived needs: A break. Vacation

guilty pleasures: Sigs(cigarettes), Playboy Magazines

aspirations: To stop getting into wars

beliefs: One day everything will end one day

values: Loyalty, Success of his mission

prejudices: Anyone who he has never dealt with and some who he already is acquainted


What are their external attributes?

public rituals:

social habits: None, Preferred to work alone, as few loose ends as possible


individualistic or group actor? Individualistic


relationship with nature:

relationship with technology:

do they prefer comfortable (old) or advanced (new): Comfortable

durability vs. trends: Durability

what might they consider prestigious: C.Box

private rituals:

levels of intimacy:


in-house behaviours:

their voice:

spontaneous or deliberate: Deliberate

act or complain: Act

whisper or shout: Whisper

follower or leader: Neither

nuanced or direct: Direct


With regards to the package or brand:


What are the perceptual inclinations?

Colour: darks, Camo, Hard to spot colours

hues: Green, Blue

colour properties:

colour relations: need to blend with enviroment

level of complexities: Camo print or other urban or desert print

fluid or rigid: Fluid

firm or soft: Soft

consistent or arbitrary: Arbittrary need to be asscessable anywhere anytime

coarse or fine: Coarse

other: pattern

seamless or discernable: Seamless

symmetrical or asymmetrical:Symmetrical

organic or geometric: Geometric

level of complexities:

Retail Environment:

Who are your competitors?

Generic Survival guides for wildness and hostile environments and don’t necessarily suit his situation or events

What kinds of stores might sell your product?

Black market


How will you distinguish your Brand from your competitors?

fast and accurate without all the unless information and made personally

Brand Personality/Competitive Analysis:

What is the value in purchasing/owning your product? With in this survival guide you’ll survive going up against a 5 story mechinised weapon with a rail gun mounted operated and guarded by over 50 heavily armed soliders,

How is it different from it’s competition?

You won’t die from doing what it says

Why is it better than similar products?

Provides detailed information to the slightest detail such as foot placement and breathe control.


Are your materials cost effective, and how?

Yes it varies from a nano print hand booklet to digitally accessiable data that can be stored to ones communications equipment.

Are your materials sustainable, and how?

Yes as one is literally digital code being just data to the booklet being nano printed onto any exo-suit


How will you encourage brand recognition?

We don’t, we sell to blacktop operatives who have proven themselves useful and we deem are paramount in the success of our goals. The leak of such information to any grunt is unacceptable.

How will you add value for the consumer?

Weightless, Silent, Easy Access, Detailed mapping, overall upgrade to Navigation systems.

Additional comments about your product and/or consumer:

This survival guide is made to be invisible and undetectable; having it in either form will allow the user to learn anything necessary to survive in their perspective Era. As it is either available in nano print form or databased in communications tech fear of enemies finding and capturing this information is impossible as the data will delete itself upon the vitals of it user, therefore is the user dies the survival guide will delete all information though it is impossible to die if instructions are followed.