When you look the dielines you’ll notice area that are sectioned off on the bottom these were elements that I thought about adding to the package that I decided not to continue with and instead stay with a more plain and simple design and look. Negative space and contrast was my most powerful elements in my final design and I wanted to have enough space to put essential information and nothing that didn’t need to be on the package itself such as technical info and or advanced information instead I left a referral for such information to a fake website inside the package.